Beyond client projects, AXIALYN develops and produces its own signature in-house event series, designed to bring communities and industries together through unique and innovative platforms.

Our first series, CTRL+POUR, launched in Seoul in 2025, successfully united the worlds of specialty coffee, mixology, and culture through dialogue sessions, guest showcases, and immersive hospitality experiences. The overwhelmingly positive reception has set the stage for CTRL+POUR to expand internationally, with the next edition confirmed for Australia in 2026.

This marks only the beginning of AXIALYN’s in-house journey. With CTRL+POUR as the flagship, many more curated event series are in development — each crafted to spark meaningful connections, celebrate creativity, and showcase AXIALYN’s vision of merging industries, people, and ideas.